What is the ROI of Social Media?
What is the ROI of Social Media? When it comes to professional services such as consulting, marketing, and public relations, there are also metrics that can be monitored. In the digital marketing...
View ArticleIdeaMensch: Iteration of entrepreneurial inspiration
IdeaMensch is the brainchild of Mario Schulzke, a former agency digital strategist based on the West Coast. He is currently on an ambitious lower-48-state guerilla-marketed tour for the project...
View ArticleWhatever you do, do something as a digital strategy
Digital is here to stay. The worst thing you can do is nothing, especially in the digital field. The ever-shifting ground under your feet will swallow up the slow-moving. The experts can negotiate it....
View ArticleSOBCon is a unique social conference experience
SOBCon (@SOBCon, #sobcon) is a series of gatherings that has become somewhat of a cultural phenomenon. The three-day format is a unique social conference experience, where the speakers' presentations...
View ArticleWhatever your calling is in life, Just Do It!
While the phrase "Just Do It," coined by Dan Wieden, has sold millions of shoes and launched billions in dollars of apparel sales, those three words are a philosophy of life. It's simple: Just. Do. It....
View ArticleAwesomeness ahead: Jason Falls’ Explore Portland
Jason Falls' Explore Portland Nov. 15-16 event features Scott Stratten, Jay Baer, Tom Webster, Nichole Kelly, Michael Brito, Tim Hayden, and Tamsen Webster Continue reading →
View ArticleInnotech eMarketing Summit, SoMe Awards must-attend events
The eMarketing Summit is this Thursday, May 2, at the Oregon Convention Center. The SoMe Awards are May 16 at the Fez Ballroom in downtown Portland. How can you be at both of these events for one...
View ArticleMining “small data” for B2B marketing results
Big data is all the rage. I would propose that mining small data is the way to go for most B2B marketers, especially those in niche or technical industries. Continue reading →
View ArticleSocial media evolves: Holistic digital marketing
Social media practitioners hear it regularly from colleagues and clients. The question is usually asked at some point in the process, “Why do we need to do social media?” It’s a valid question, but...
View ArticleA year of evolution for digital marketing
The past year has been most notably marked by the widespread recognition that content matters and it affects everything downstream. It all starts with a message that means something to an audience and...
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